INTERFLOOR, which says it’s Europe’s largest flooring and accessories manufacturer, is launching its first sustainable and ethically produced underlay.
renu, manufactured at the company’s UK site in Haslingden, Lancashire, is described by Interfloor as an innovative high-quality underlay combining the company’s ‘established features of luxury and comfort with a product that’s driven by a vision to aim for 100% recycling in the manufacture and afterlife of a high-quality underlay’.
The company says its research showed:
88% said they would prefer to choose a carpet underlay that is recycled/recyclable over one that isn’t.
91% said they consider a product that can be recycled to be important.
86% of respondents worry about the amount of waste going to landfill.
99% of respondents recycle some if not all their household waste.
79% of respondents aren’t aware of any recycled or recyclable underlays.
The renu underlay is part of Interfloor’s Tredaire family and is reportedly made from 98% recycled materials, using ethically sourced and genuinely recycled materials, which means keeping waste from landfill and is 100% recyclable itself.
Says the company: ‘The main body of the underlay is made of foam reclaimed from recycled soft furnishings. This is then mixed with a binding agent and subject to high temperature steam under high pressure.
The backing is made from 100% recycled and unbleached paper, and we use vegetable-based inks for printing.
‘The film used on renu is made from an ethically produced, carbon-negative bio-based film that comes from sugar cane. The sugar cane actively captures CO2 from the atmosphere, while at the same time releasing oxygen – making this material not just green, but proactively green.’
This same recyclable bio-based film or 100% recycled plastic is also used for the packaging, at all times striving to use the most environmentally friendly options possible, says Interfloor, adding that: ‘Energy efficient renu has a high tog rating, which means it’s a great insulator which will help keep houses warm and save energy.’
renu is reportedly made from high-density foam which will protect the pile of carpets from premature wear.
Chief executive John Cooper said: ‘We’re all rightly concerned about how we treat our planet, and we know there’s a genuine desire from consumers for sustainable products that genuinely meet the green agenda, so we set out to create an underlay that met those aspirations. renu is without question the most sustainable underlay in our long history, and we were delighted we could match our company values with those of consumers in striving for this full circle of ‘no waste’.
‘We’ve used post-consumer waste, car tyres and plastic bottles in the manufacture of our underlay for many years. But we knew we could go even further and responding to this aspiration for a fully sustainable product, renu is made from 98% recycled materials, using ethically sourced and genuinely recycled materials, which means keeping waste from landfill and most importantly is 100% recyclable itself!
‘We’ve made great strides in improving efficiency and increasing sustainability over the decades, but this new product is a game-changer, bringing together raw materials that we save from going to landfill with some that actually have a positive effect on the environment.’